In a business model canvas, which element represents the groups of customers a company aims to serve?

• A. Value Proposition
• B. Revenue Streams
• C. Customer Segments
• D. Channels

Answer: (C)

The groups of customers a company aims to serve are defined by the Customer Segments element. It identifies the different people or organizations the business targets and describes their needs, behaviors, and characteristics. This clarity guides how the company tailors its value proposition, marketing, and services for each group. For example, a business might have segments such as individual consumers and business customers, each requiring different features or messaging. The other pieces describe separate aspects: the value proposition explains what is offered and why it matters to the segments; revenue streams show how money is earned; channels describe how the offering reaches customers.