Which term best describes a decision-maker who uses intuition and conceptual thinking?

• A. Conceptual decision maker
• B. Behavioral decision maker
• C. Analytical decision maker
• D. Directive decision maker

Answer: (A)

The idea being tested is how a decision-maker uses intuition and big-picture thinking. The best term for someone who relies on intuition and conceptual thinking is a conceptual decision maker. Conceptual decision makers focus on broad trends, future possibilities, and innovative options, using mental models and experience to imagine how different choices could unfold. They’re comfortable with ambiguity and like exploring many alternatives, prioritizing the overall direction and long-term impact of a decision.

This contrasts with other styles: a behavioral decision maker emphasizes people and interpersonal considerations; an analytical decision maker relies on data, models, and systematic analysis; and a directive decision maker focuses on speed, control, and concrete steps. None of those as strongly captures the blend of intuition and overarching, idea-driven thinking that the conceptual style represents.